Marketing and Events Executive
This is a , Full Time vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
As the Marketing and Events Executive, you will be responsible for initiating and maintaining marketing campaigns and channels, co-ordinating and delivering ElectraLink’s presence at external events, and engaging with stakeholders to enhance and protect ElectraLink’s reputation. You will run impactful campaigns and manage our presence at events that generate high-quality leads, enhance brand awareness, and communicate the value of our services to clients and prospects.
With a focus on multi-channel strategy implementation, you will help the company’s reputation remain at the technological forefront of the energy sector, while supporting ElectraLink’s entry into new markets by delivering a compelling data-first message that resonates with new target audiences.
What you will do
- Running multi-channel campaigns and content production
- Present new campaign ideas and strategies to experiment with marketing formats and stand out from our competitors.
- Support the marketing team with delivery of complex marketing plans and campaigns across ElectraLink to help the company meet its targets and maximise return on investment.
- Provide advice and support to the team and other colleagues with a range of marketing tasks including Powerpoint design tasks, collateral updates and suggestions for achieving outreach goals.
- Contribute to campaign-based reporting to ensure business leaders and colleagues are informed of performance, progress and success.
- Produce, refine and review copy for marketing materials and communications.
- Conceptualise, suggest and brief design agency on creative ideas for visual assets.
- Keep up to date on trends and best practice in marketing, communications and media, finding ways to apply learnings to ElectraLink’s content and plans.
Lead event coordination
- Initiate and oversee the organisation of ElectraLink’s presence at a varied calendar of events .
- Liaise with event organisers and exhibition contractors to acquire all necessary information and documentation and ensure event compliance and requirements are met.
- Co-ordinate with marketing colleagues to prepare stand design, messaging and equipment for exhibition.
- Co-ordinate sales and product teams’ attendance, including briefing, responsibilities and logistics.
- Monitor and update team on event spend against allocated budget.
- Support live content production, lead capture and competitor monitoring.
- Report on event outcomes, improvements and key learnings.
Use digital tools and processes
- Publish, send or distribute communications using digital tools to reach target audience, ensuring all messages have accurate grammar, punctuation and in-house style preferences. Training will be provided for any platforms the successful candidate is not familiar with.
- Follow internal processes to ensure all communications are issued in compliance with data security and consent laws.
- Be an organisational champion for the use of digital technologies to increase efficiency and produce high-quality content.
Skills & Knowledge you will need
- A background in marketing, campaign management and event delivery.
- At least 2 years’ experience in a marketing, communications or events role. Experience in tech, finance and sustainability industries is a bonus.
- Experience of running and evaluating multichannel marketing campaigns
- Copywriting and copyediting experience
- Understanding of digital and marketing trends
- Basic understanding of software, data and IT concepts.
- Excellent communication and time management skills
- IT literate with competent skills in MS Word, Excel, PowerPoint and Outlook as a minimum, and preferably an understanding of some marcomms software (e.g. email platforms, social media management tools, Wordpress/Drupal/Wix)
- A high degree of professionalism and personal integrity
- Attention to detail and desire to deliver a quality service
- Strong organisational skills including ability to manage and prioritise workload to deadlines
- University degree, post-school marketing qualification or equivalent working experience.
What’s in it for you:
- 💻 Hybrid/ Flexible working including a 4 day week!
- 🩺 Private healthcare you and for family which includes pre-existing conditions·
- ❤ Employee Assistance Programme and Mental Health Cover·
- 💷 Company bonus and annual pay reviews·
- 📚 Annual training budget and quarterly reviews to support your professional development·
- 🚗 Electric vehicle salary sacrifice scheme·
- 🏋️ 50% off Fitness First·
- 💃 Monthly social events organised by our Social Committee
Why we work for ElectraLink:
- 🤝🏻 Open lines of communication throughout the business- your voice matters!
- 🙌🏻 Regular Employee Forum meetings to gather suggestions from the business on making ElectraLink an even better place to work!·
- 🌍 Innovative and open to new ideas to support our net-zero status·
- 📈 Exciting, innovative and fast moving company which is growing·
- 👏 High challenge, high support working environment.
ElectraLink is a growing company, operating at the heart of the UK energy market with unrivalled insight into the challenges and opportunities faced by the industry.
Our data hub supports the development of a more efficient energy market that is accommodating the transition to local generation and balancing.
Our position at the heart of the UK energy industry also gives us a unique capability to provide other services crucial to the gas and electricity markets including:
· Unique market insight through analysis of the DTS market data that we process in our central industry role.
· Partnering in the implementation and change management of energy industry Governance arrangements.
· Development of more efficient market processes at a time of rapid energy industry change.
All of this means we can actively contribute to the energy industry as a thought leader, innovator, and service provider.
We are highly regarded in the energy market, winning Data Vendor of the year and a two-star accreditation from Best Companies in 2023 and Best Place to work in Data 2024. As you would expect from a business with ambitious growth plans, we are continually evolving and looking to the future, with investment in the business, its people, and your career.
The Company
The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country.
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